Elaine Fogel

Technology

Will the Internet of Things Be Good or Bad for You?

IoT

The newest buzz word in technology? The Internet of Things (IoT). Do you know what it is and whether it will have positive or negative ramifications for you and your business/organization?

What is IoT?

“Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other).” Forbes Leadership

What does it look like?

Your refrigerator, smoke detector, doorbell and air freshener may already be. Next, clothes, traffic lights and pedestrian walk buttons — and every part of a factory — and even your home’s windows, will all be connected, sharing information to make you healthier, your commute shorter, and everything more efficient.” CNBC

Continue reading

When Technology Doesn’t Cooperate I Want to Scream!

Angry Man Jumping on a ComputerThe reason I’m late with my first post of this week is because of technology. I spent three days troubleshooting a problem that seemed impossible to resolve. Grrrr.

I’ll wager that you and most everyone who owns a computer and other technological devices have been at the mercy of technology at some point. It can be the most disruptive, aggravating experience that hinders our ability to work and communicate. Double grrrr.

The biggest problem as I see it is that our various devices don’t always play nicely in the sandbox. Unless, of course, you stay brand loyal to one company, and even then there are no guarantees.  Continue reading

3 Tips to Improve Your Website’s Loading Speed

After Jonathan commented on “When It Comes to Websites, We Have Major Attention Issues” on LinkedIn, I invited him to make recommendations on speeding up our websites. EF

Guest post by Jonathan Nesmith

Man Jogging With a LaptopOne second. Does it really matter when it comes to page loading speeds? What if I told you your conversions could increase with just a little effort? And, it barely takes any technical knowledge!

Portent’s recent study on this topic (reported by Ian Laurie) confirms the financial benefits of site speed. After recently creating my own website, I discovered a few ways to pull those load times down. And, I want to share them with you.  Continue reading

5 Marketing Lessons I Learned Lately

5-marketing-lessonsI decided to write a post on the marketing lessons I’ve learned lately. No matter how good some marketers can be, none of us can claim to be a 100% marketing expert. It’s impossible.

1. Website readers’ eyes follow an F-Shaped pattern starting in the upper left-hand side of a web page and moving across and then down, across and then down.

Like this…

web-tracking-5-19-14

 

 

 

 

 

 

If you know where people’s eyes naturally flow, you can place your content, headlines, and buttons within the eye map.

Source6 Nonverbal Hacks for Your Website So it Captures Attention and Converts, Copyblogger  Continue reading

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