The Top Customer Experience Lesson from Hawaii

Published September 20, 2016 | By Elaine Fogel

If you’ve ever been to Hawaii, you’ll totally “get” this post. And, even if you haven’t, read on to discover the top customer experience strategy they use in the Hawaiian islands.

I just returned from my first trip to Hawaii (Maui), and aside from the consecutive rainy days everyone there told us was “unusual,” it was a lovely getaway. My hubby and I attended a luau where we learned more about Hawaiian culture and history than we read in our pre-trip online research.

Ka’anapali Beach sunset

Along the road to Hana

What I discovered about Hawaiians is their collective commitment to aloha, which is much more than a simple hello and goodbye greeting. Continue reading →

7 Confusing Things That Make Me Go “Huh?”

Published September 8, 2016 | By Elaine Fogel

How many times do you scratch your head wondering why? “Why do I have to do this? It doesn’t make sense.” OR, “That’s not a word!”

These are my pet peeves. They drive me bonkers. So, instead of seeing a therapist, I’m sharing some with you for catharsis. 😏

Let’s start:

Has this happened to you? You sign up for a giveaway and now you’re on the mailing list. So, why are they sending you emails asking you to complete another form for another giveaway (from the same company)? Huh? Hint, hint HubSpot.

Continue reading →

Posted in Charitable Organization, Email, Email Marketing, Grammar, Marketing | Tagged advertisers, Advertising, blog, blogging, charity, content, Copywriter, emails, Fundraising, Grammar, volunteer, website | Leave a comment

How to Use Macy’s MAGIC to Delight Your Customers

Published September 6, 2016 | By Elaine Fogel

You want your customers to like your products and/or services, right? If they like your biz/organization, they’ll likely come back.

For the past umpteen years, customer experience professionals (including me) have been advising businesses and organizations to “delight” their customers. Just do a Google search for “delight your customers” and you’ll discover articles, posts, books, and more.

In my book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success, I describe what superlative service is, and yes, the word “delight” is there:

“Exceptional service is when your business “blows customers away” by going above and beyond their expectations. In order to achieve this superlative, you and your employees do the following: Continue reading →

Posted in Customer Experience, Customer Service, Marketing | Tagged Beyond Your Logo - 7 Brand Ideas That Matter Most for Small Business Success, customer expectations, customer experience, customer service, customers, delight your customers | Leave a comment

7 Tools That Will Help Proofread and Edit Your Content

Published September 1, 2016 | By Guest Blogger

Guest post by Mary Walton

Good marketing is vital when it comes to getting your brand name out there. It’s especially important for startups, when trying to get noticed. However, it’s very easy to get it wrong.

One way to ensure you’re putting the right messages across is to make certain your copy is properly edited before printing or going live online. Here are seven tools that will help you get the job done: Continue reading →