Digital media
As 2015 winds down, I wanted to share the top five marketing tools I used throughout the year and will continue to rely on in 2016.
Chances are, you’ve heard of these previously, but just in case, here are my recommendations: Continue reading
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
According to Keller Fay Group’s TalkTrack® May 2013 – April 2014,Despite their tech savvy, 84% of [Millennials’] WOM (word-of-mouth) impressions are as a result of offline conversations, primarily face-to-face.”
This is quite shocking considering that Millennials are a communicative generation, accounting for 689 million WOM impressions about brands per day. And, I always thought they had their thumbs buried in Facebook pages. Who knew?
So, what are they discussing?
The Next Generation of American Giving, Blackbaud 2013
Did you know that Baby Boomers contribute 43% of all charitable giving? In fact, Baby Boomers control 70% of Americans’ disposable income, yet only 5% of advertising is geared toward their age group.
Is your nonprofit organization adequately targeting them and marketing to them effectively?
Let’s look at some important data on marketing to Boomers - those born between 1946 and 1964 (ages 49-67) who are poised to make up half the U.S. population in 2017. (Nielsen) Continue reading
