Want to Reach High-Income Baby Boomers?

Published June 2, 2014 | By Elaine Fogel

If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.

Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading →

Posted in Business, Generational Marketing, Marketing Study Results, Nonprofit Marketing | Tagged Baby Boomers, Generation X, high-income Baby Boomers, Marketing, Millennials, multichannel marketing mix, newspapers, nonprofit marketing, online radio, online video, planned gift donations, products and services, Social Media, traditional marketing, traditional media, TV, types of media