Graphic Design
7 FREE and Simple Graphic Design Tools Anyone Can Use
Small and medium businesses and nonprofit organizations don’t always have the financial resources to pay for costly design tools. So, I compiled a list of seven of my favorite tools that are totally free.
And… I’m going to share them with you!
1. COLOR COP
I use this tool all the time. Anytime I want to match a color, I launch Color Cop, drag the eye dropper to any color in an image, and the tool gives me the RGB and Hex codes for replication. This free multi-purpose color picker for Windows comes in different languages.
If you’re not familiar with RGB and Hex colors, they are used primarily for electronic media. Check Wikipedia for explanations. And, please note that the Color Cop developer accepts donations on the download page.
For print purposes, you’ll need to convert these colors to CMYK for 4-color print (cyan, magenta, yellow, black). Visit RGB-to-CMYK Color Conversion and Hex-to-CMYK Conversion.
Here are six more… Continue reading
Why Typography is Important in Marketing
Arial, Verdana, Georgia, Times New Roman… does it matter which typography you use in your marketing collateral? According to many studies, yes! A recent post by KISSmetrics got me thinking about this topic again. Which styles work better than others? Before I divulge the answers, here’s the definition of typography the post provides:
Typography is where art meets text. It refers to the arrangement of type…Typography is a tool through which you can add personality and style to your text.”
And, according to BusinessDictionary.com, Continue reading
