Advertising
The Surprising Marketing Channel that Gen Xers Value
We hear so much about Millennials these days, that we almost forget Gen Xers as a market force. Well, a recent MarketingCharts study and Yahoo report give us some insight into this unsung generation.
Generation X, comprised of 81 million adults, has the highest spending power today, controlling 29% of estimated net worth dollars and 31% of total income dollars in the US.”
Gen X: America’s Most Influential Generation, Yahoo study, 2016
Here are a few interesting facts about Gen Xers*: Continue reading
Do Ads Aggravate and Annoy You?
So, the truth comes out, eh? People dislike ads.
So, where does that leave you when you’re marketing to customers and prospects? Good question! First, let’s look at the some recent research.
Get this: American adults are almost twice as likely to dislike (61%) as to like (34%) advertising! (YouGov.) And, Americans aren’t the only ones.
A recent HubSpot survey of more than 1,000 online browsers in the U.S., U.K., Germany, and France shows us what types of ads people dislike the most. Continue reading
#1 Way Your Customers Want Marketing Messages on the Go
If your business or nonprofit organization targets baby boomers and/or millennials, you’ll be surprised at these survey results. The recent MarketingSherpa Consumer Purchase Preference Survey uncovered U.S. millennials’ and baby boomers’ preferences for receiving marketing messages when they’re away from computers.
My first thought was that they prefer getting emails on their mobile phones. But I was wrong!!
The majority actually chose a traditional marketing channel… Continue reading
Will the Internet of Things Be Good or Bad for You?
The newest buzz word in technology? The Internet of Things (IoT). Do you know what it is and whether it will have positive or negative ramifications for you and your business/organization?
What is IoT?
“Simply put this is the concept of basically connecting any device with an on and off switch to the Internet (and/or to each other).” Forbes Leadership
What does it look like?
Your refrigerator, smoke detector, doorbell and air freshener may already be. Next, clothes, traffic lights and pedestrian walk buttons — and every part of a factory — and even your home’s windows, will all be connected, sharing information to make you healthier, your commute shorter, and everything more efficient.” CNBC
