Generational Marketing

Want to Reach High-Income Baby Boomers?

Published June 2, 2014 | By Elaine Fogel

If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.

Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading →

Posted in Business, Generational Marketing, Marketing Study Results, Nonprofit Marketing | Tagged Baby Boomers, Generation X, high-income Baby Boomers, Marketing, Millennials, multichannel marketing mix, newspapers, nonprofit marketing, online radio, online video, planned gift donations, products and services, Social Media, traditional marketing, traditional media, TV, types of media

Marketing to Millennials - A Whole New Ballgame

Published March 18, 2014 | By Elaine Fogel

Whether your small to medium business or nonprofit organization currently markets to Millennials or not, one thing’s for sure. This demographic (18 - 33) is changing the marketing ballgame very quickly and will continue to do so as they gain a larger presence.

The latest Pew Research Center report, “Millennials in Adulthood,” sheds light on some of the vastly different values and attitudes that Millennials have from other generations. If you’re marketing to them, you’ve got to know what makes them tick and target your copywriting and campaigns accordingly.

Here are some findings from the Pew study:

Continue reading →

Posted in Generational Marketing, Marketing, Marketing Study Results, Nonprofit Marketing, Small Business, SMBs | Tagged demographics, Internet, marketing to Millennials, Millennials, mobile technology, nonprofit marketing, nonprofit organization, Pew Research Center, small to medium business marketing, Social Media

Which Generation Trusts Marketers More with Personal Info?

Published March 13, 2014 | By Elaine Fogel

Millennials share more personal
data than Boomers do.

Between the Baby Boomers and Millennials, which generation do you think trusts marketers more with their personal data? Remember, the Target store data breach isn’t far behind us and many people are becoming more protective of our personal information.

If you chose Millennials, you’d be correct. This year, Millennials are between the ages of 20 and 37 and account for about one quarter of the US population or 78.3 million individuals. According to new Mintel research, “Millennials are much more prone to oversharing relative to their Baby Boomer parents.”

60% of Millennials would be willing to provide details about their personal preferences and habits to marketers, whereas Baby Boomers are much more protective of their personal information. Find out which info they’re willing to share… Continue reading →

Posted in Customer Engagement, Generational Marketing, Marketing Study Results | Tagged Baby Boomers, content creation, engage customers, engaging messages, generational marketing, incentives, Millennial Generation, Millennials, personal information, personal preferences and habits, share social media profiles, tailor campaigns that will be engaging and meaningful