If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.
Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading
Whether your small to medium business or nonprofit organization currently markets to Millennials or not, one thing’s for sure. This demographic (18 - 33) is changing the marketing ballgame very quickly and will continue to do so as they gain a larger presence.
The latest Pew Research Center report, “Millennials in Adulthood,” sheds light on some of the vastly different values and attitudes that Millennials have from other generations. If you’re marketing to them, you’ve got to know what makes them tick and target your copywriting and campaigns accordingly.