Social Media Marketing University

Who Said Social Media Marketing Was Free?

Published May 22, 2014 | By Elaine Fogel

Whoever said that social media (SM) marketing was free is living in La-La Land. Even if your business has “free” SM accounts, content doesn’t appear by osmosis. It takes real, live people to create it, post it, and engage with it.

So, what does social media marketing cost?

As with most marketing tactics, the price tag relies on time and money. And, that figure is growing. Continue reading →

Posted in Business, Content Marketing, Marketing, Marketing Study Results, Social Media | Tagged C-Level executives, content, content development, marketing tactics, small-business owners, Social Media, Social media marketing, social media marketing strategy, Social Media Marketing University, social media measuring and monitoring, social media strategy development, social strategists

Are You Responding to Social Media Complaints?

Published February 20, 2014 | By Elaine Fogel

Is your company or nonprofit responding to complaints people make using social media? If not, it’s part of the 50% of brands without an effective strategy to manage potentially damaging social commentary. Oh-oh.

A new survey conducted by Social Media Marketing University (SMMU) uncovers that complaints in social media are on the rise. And why not? It’s easy for people to post their frustrations unlike the “old” days when they had to write and post a complaint letter and potentially wait weeks for a reply.

In this instant, digital world, people expect a reply from you as quickly as it takes them to post their rants. A different survey (from Millward Brown Digital commissioned by Lithium Technologies) discovered that a slight majority of Twitter users, who expect brands to respond to their tweets, feel that those responses should … Continue reading →

Posted in Marketing Study Results, Social Media, Voice of the Customer | Tagged customer complaints, negative social media posts, potentially damaging social commentary, Social Media, social media complaints, Social Media Marketing University, social media strategy, tarnished brand reputation