Traditional Marketing
Is digital marketing losing its luster? Digital marketing channels are getting so saturated that marketers are re-examining traditional marketing. Say what?
There’s no such thing as the perfect channel that will provide a solid return on investment (ROI) forever. With the ubiquitous emphasis on digital marketing these past few years, people have put a lot of money into social media, websites, blogging, digital content marketing, lead generation, inbound marketing, search marketing, email marketing, etc., etc. If you’re operating a smaller business or nonprofit, every marketing dollar counts, so choosing the “best” channels for your target audiences is crucial to success.
Has digital marketing proven its worth? Continue reading
Every once in a while, a TV spot or ad makes me laugh out loud. When it does, I remember it and may even share it.
That’s the case with this 2014 Suburu commercial that’s still in rotation. Its creativity and use of dogs makes it memorable and long lasting. (You know what they say about using kids and dogs, don’t you?)
According to Millward Brown, “Some form of humor is used in almost half of all TV advertising, where it often contributes to very effective ads. Humor can make ads more enjoyable, involving, and memorable.”
There’s a down side, however says the marketing and branding company. “If the humor distracts from branding and communication, … Continue reading
North American business leaders are planning to use both digital and traditional marketing channels and tactics in 2015. A new study by StrongView Systems shows the top ten channels or techniques where respondents said they’d spend their marketing budgets.
Survey respondents were generally optimistic about their marketing budgets for 2015. Fifty-four percent expect their budgets to increase in 2015, and 40% expect their budgets to remain at 2014 levels. Of those respondents who believe their 2015 marketing budgets will grow, 47% expect the increase to be between 5% and 10%, while about a third of the respondents expect budget increases of more than 10%, says an article in Business 2 Community.
What’s interesting to note is that… Continue reading
