content marketing strategy
Are you one of the 67% of marketers who named content marketing measurement as the top area in which they needed to invest this year? Do you want to learn how to get better results?
A new study by Altimeter says the majority of companies still lack a documented content strategy, so they’re falling short in knowing what they want to (or can) measure, much less having the tools and expertise to understand how to measure it.
Does this describe your business or nonprofit organization?
With so many of us embracing content marketing and the social media channels in which we distribute it, we’re discovering that results are still a challenge to measure.
Organizations want to be able to recognize and quantify the value and benefits of their content marketing. Applying meaningful metrics and KPIs [key performance indicators] will demonstrate value, help garner additional resources and investment, recruit support and participation in content initiatives, aid in optimizing campaigns, and enhance the understanding of consumer wants and needs. This drives organizational efficiency in content conception, production, publishing, and dissemination across not only owned, but paid and earned media as well.”
Want to feel better? Here are the study’s key findings:
Guest post by Connie Lee
Now, you can promote your brand, business, or nonprofit using these free or cheap audio-visual tools.
1. Livestream.com has a free and a paid subscription enabling you to broadcast live in HD. It’s great for promoting your brand’s conferences, meetings, or professional development offerings. You can record it and play it later for others.
2. My favorite: Google Hangouts, which is free, enables you to live stream to Google+, YouTube, and your website in HD. You can host interactive conversations with people anywhere in the world, stream a conference keynote, or moderate a panel discussion with experts in your field. You have the option to allow or disallow comments and questions during your event.
You can also use Hangouts for small video conferences or meetings, inviting up to ten people to join in. Continue reading