Elaine Fogel

SMB

3 of 3 Practical Ways to Make Your Daily Marketing Manageable

This is the final installment of a three-part series. The first topic was about social media management; the second on writing/copywriting management; and the third topic is:

3. Professional Development and Learning Management

No matter what your marketing role is, staying current is important. Even the most senior marketers keep abreast of what’s going on in the profession.

No matter what your marketing role is, staying current is important. Click To Tweet

And, why? Would you go to a doctor who hasn’t read the latest research and journals? 🙄

Marketing trends evolve. Study results can provide valuable insight. And, technological advances can make your job easier. With so much to learn, how can you stay up to date and not fall behind? Learn a little daily!

There are countless free and inexpensive resources available that are easy to access: Continue reading

1 of 3 Practical Ways to Make Your Daily Marketing Manageable

young woman working at computer

It’s January and there are an infinite number of blog posts and articles advising you how to market this year. Yes, even I am guilty for my post on marketing predictions for 2017. 😏

Yet, determining which marketing tactics will be popular, trendy, or actually effective is another story. When your business or organization is on the small-medium side, you don’t always have the luxury of internal experts to guide you.

So, where to focus and how to make your daily marketing efforts manageable? Here’s the first with the other two to follow next week.

Continue reading

What are Your Top Priorities for Social Media Marketing?

What are your top priorities for social media marketing?

It’s likely that social media marketing is an important part of your overall marketing strategy for 2017. But, have you planned your top priorities for this year?

As a small-medium business or nonprofit organization, your budget doesn’t allow for big-buck tactics. So, I’ve compiled a list of affordable options based on what some experts and studies are predicting for social media marketing in 2017.

Continue reading

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