A recent study by BIA/Kelsey’s Local Commerce Monitor says that small-medium businesses (SMBs) perceived their Twitter ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011. But, there’s something missing here.
It’s important to know whether these results represent B2C (business to consumer), B2B (business to business) companies, or a mix of both? Personally, the results would have more value if they showed B2B and B2C separately. Other studies I’ve read seem to indicate that B2C companies are benefiting more from social media marketing than B2B.
The study also shows that SMB usage of Twitter for advertising and promotion has been steadily increasing over the past few years. In fact, 24.3% of SMBs used Twitter for advertising and promotion this year, compared with 22% in 2012 and 16.1% in 2011.
Other findings: Continue reading
Are we being over-inundated with information? Info like online photos, emails, blog posts, tweets, data, advertising…
This is the big question that Brad Frost is asking us in his recent SlideShare presentation.
Did you know:
- 4.5 million photos are uploaded to Flickr every day?
- People watch 4 billion hours of YouTube videos every month?
- People send 144.8 billion emails every day?
- 90% of all data was created in the past two years?
- You are more likely to survive a plane crash than to click a banner ad?
A plane crash? Yikes.
Although I found Frost’s sentiments somewhat amusing, I also felt like packing up shop and moving to rural New Zealand. What is happening to us?
90% of everything is crap.” Sturgeon’s law
Have we really become a society of bull***t, as Frost espouses? Are we on overload for useless information? If it’s bad now, can you imagine what’s to come?
It raises some valuable, thought-provoking questions. How do small businesses gain attention to generate revenue? How do nonprofits stand out in order to fulfill their missions?
What if no one listened or engaged with us? Would it be the end of capitalism? Spooky.
Do you sometimes think we’re all crazy or do you believe that extensive information sharing will make us a better society? Or, is this the cathartic rantings of one individual?
I don’t have any answers. However, I have one important question: What is marketing if NOT to share information?
What do YOU say?