engagement
If Mick Jagger were a marketing expert, he’d sing that “Time is NOT on your side” when it comes to content marketing.
In Contently’s new study, Content Marketing 2016: Staffing, Measurement, and Effectiveness Across the Industry, 37% of respondents cited time as their biggest challenge in creating effective content. To put this into proportion, last year only 11% said they found time their biggest challenge.
This isn’t surprising considering that 73% of respondents say they plan to create more content this year over last.
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You want to stand out, right? Yet some marketing channels are getting so over-saturated that it’s harder to gain attention and engagement for your business, startup, or nonprofit.
Doesn’t it seem like everyone is trying to occupy the same marketing space?
Since there are a host of available marketing channels, have you given any thought to trying new ones to reach your target audiences?
Please take this very short survey so we can see which channels to watch.
Then check back here for results! Thanks!!
My new book, Beyond Your Logo: 7 Brand Ideas That Matter Most For Small Business Success is now available in paperback and e-book. Click here for the list of booksellers worldwide where you can get your copy!
Many of us work hard at producing our business or nonprofit email marketing communications. But, if few recipients open our messages and click our links, what’s the point?
As much as I don’t like the results of the newest study on email subject lines, I am obligated to share them with you regardless. Shorter subject lines work.
As a writer and marketer, I wish I could say more in subject lines. I want to use descriptive words that hint at the content. But, I need to discipline myself to keep them shorter as much as it pains me.
The latest from Mailer Mailer - Email Marketing Metrics Report - says, “A boring subject line can dissuade recipients from opening the message, even if they know and trust the sender. Picking the right words, on the other hand, can convince recipients to open a message, which may lead to further engagement.”
Want to know the most popular subject line words according to the 60,000 campaigns studied? Continue reading
