radio
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with 83% of respondents using them and 77% of those saying they were either somewhat or very satisfied with the results.
Interesting that daily deals like Groupon, had just 29% of respondents using them and nearly one in four stating they were “least satisfied” with the results. Daily deals also topped the list of tactics that affiliates felt were “too risky” (14%).
Other Data to Note:
Remember radio? It’s that dial-type listening device on your car’s dashboard. Have you turned it on recently?
Well, it turns out that more than 90% of Americans listen to the radio each week - tuning into AM/FM stations for over two hours per day. That makes radio the second-most consumed form of media after TV. And, it isn’t even a digital marketing channel!
According to Nielsen’s Q3 Cross-Platform report, the average American consumes almost 60 hours of content each week across TV, radio, online and mobile. Traditional television takes top spot, followed by radio, collectively totaling 49 of the 60 hours. The balance is comprised of digital channels. Does this shock you?
So, where does this leave your business’ or nonprofit’s marketing strategy? Continue reading
It’s Small Business Week and I thought I’d share some interesting tidbits from the Bank of America Small Business Owner Report, 2013.
Small business owners contribute to their employees’ happiness through:
- Flexible hours/work from home options (45%)
- Health/wellness benefits (33%)
- Additional amenities (healthy snacks, free lunches, massages) (31%)
- Discounted services and/or goods (31%)
- Allow use of social media during work hours (24%)
- Team building activities such as sports or excursions (23%)
- Time to volunteer (13%)
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On-site child care services (12%)
Effective marketing tactics for small business owners include:
- Word of mouth and customer referrals (86%)
- Networking with other businesses (53%)
- Advertising (i.e. print, broadcast, radio) (52%)
- Direct mail or email (45%)
- Social media (41%)
- PR and media relations (33%)
Here’s an excellent infographic from Sage:
Feel free to share! If you have any good small business stories to tell, please do!
