Advertising
Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print: Continue reading
“What Happens in Vegas, Stays in Vegas.” Great slogan, eh? We all “get it.” It’s what defines the major benefit of vacationing in Vegas.
New research by Texas Tech University associate professor of marketing, Mayukh Dass, tells us what connects us to certain slogans over others. He, and his colleagues, explored a variety of factors that influence slogan “likability.” And, here’s what they uncovered:
When I heard this story and watched the newly-released response video, I got goosebumps all over. I knew I had to share it with you.
Backstory:
In early March, Honey Maid launched a 30-second TV spot entitled, “This is Wholesome.” The spot featured diverse and loving families -interracial, gay, white, black, brown, and a dad covered in tattoos. It represented what North America really looks like.
Soon after, a barrage of angry messages arrived. “Disgusting,” “Do not approve,” “Horrible.”
So, here was Honey Maid’s amazing response: Continue reading
