Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore

Published December 30, 2014 | By Elaine Fogel

I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?

Not anymore says a recent Forrester study. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts — thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value,” says Nate Elliott of Forrester.

Now get this… “In the next 18 months… Facebook will become nothing but a repository for display ads,” Elliott predicts. Holy!!

So now what? Continue reading →

Posted in Business, Email Marketing, Marketing Strategy, Marketing Study Results, Small Business, SMBs | Tagged brands, content, Contests, customer loyalty, customer service, customers, display ads, donors, existing customers, Facebook, Facebook ads, Facebook marketing, Facebook page, financial metrics, Forrester, give-aways, good prospects, integrated marketing approach, Marketing plan, newsletter, nonprofit marketing, nonprofit organization, organic reach, prospects, quizzes, Small Business, small business marketing, social media ads, social media marketing strategy, social media plan, social networks, Twitter, Twitter ads