Promoted Tweets
Sponsoring Content May Not Be a Wise Move
Sponsoring content in your social media networks and in digital publications may be money wasted. Paying for what marketers call, “native advertising” such as promoted tweets, advertorial articles, and sponsored blog posts may not be the wisest move.
According to survey results from Contently, 54% of readers don’t trust sponsored content. As respondents’ education level increased, so did their mistrust of sponsored content.
What’s more, two-thirds of readers have felt deceived upon realizing that an article or video was sponsored by a brand and 59% believe a news site loses credibility if it runs articles sponsored by a brand.
And, even though the terms, “sponsored content” mean different things to different people, one thing’s for sure. It creates suspicion for a lot of readers. Continue reading
Study Says Small-Medium Businesses Seeing Higher Twitter ROI
A recent study by BIA/Kelsey’s Local Commerce Monitor says that small-medium businesses (SMBs) perceived their Twitter ROI as “excellent” (10-19 times spend; 18.8%) or “extraordinary” (20+ times spend; 12.3%), up from 25% of advertisers in last year’s survey and 17.1% in 2011. But, there’s something missing here.
It’s important to know whether these results represent B2C (business to consumer), B2B (business to business) companies, or a mix of both? Personally, the results would have more value if they showed B2B and B2C separately. Other studies I’ve read seem to indicate that B2C companies are benefiting more from social media marketing than B2B.
The study also shows that SMB usage of Twitter for advertising and promotion has been steadily increasing over the past few years. In fact, 24.3% of SMBs used Twitter for advertising and promotion this year, compared with 22% in 2012 and 16.1% in 2011.
Other findings: Continue reading
