target market segments
Getting new leads is at the core of customer acquisition. No warm or hot prospects = no new customers.
There’s a plethora of lead generation tools available, both digital and offline. The key to success for your chosen method is to qualify your leads to ensure they fall within your target market segments.
Here’s a perfect example of what NOT to do: Continue reading
If your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals?
If you approach B2B online marketing the same way you would if customers and prospects were consumers, you’re ahead of the game. According to a recent study by Forrester Consulting for Intershop, and reported by eMarketer, “Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related activities… want a consumer like experience when researching and making business purchases online.”
Now, how do these buyers find your online presence? Continue reading
The demise of the 3½ x 2″ business card is a myth. If you’re working, you still need a business card. Why?
Here are seven good reasons:
1. They’re so easy to use. Business cards are the smallest form of advertising for your company or organization. Stash them in your pocket or purse in an attractive business card holder and you’ll look über professional when you whip them out.
2. They’re cheap to print. There are all kinds of business card offers online and offline. Some are cheaper than others to print. When you order cards, make sure that you’re comparing apples to apples in your specifications when you’re getting quotes. Some companies’ sizes are smaller or the stock is thinner. Our company charges $40 for 1000 cards on 14-pt white card stock, full color and bleed on both sides, and Aqueous coating. That comes out to 4¢/card! Now, that’s an inexpensive direct marketing tool. No stamps, no e-mail… you hand your business cards to people in person. Imagine that?! Continue reading
