Generational Marketing
Millennials are tech-savvy. Millennials live in their social networks through mobile devices. But, guess what? They share most of their conversations offline in person!
According to Keller Fay Group’s TalkTrack® May 2013 – April 2014,Despite their tech savvy, 84% of [Millennials’] WOM (word-of-mouth) impressions are as a result of offline conversations, primarily face-to-face.”
This is quite shocking considering that Millennials are a communicative generation, accounting for 689 million WOM impressions about brands per day. And, I always thought they had their thumbs buried in Facebook pages. Who knew?
So, what are they discussing?
Millennials want to engage with their employers through cause work. It’s that simple. And, they are influencing their workplaces and the causes they support.
That becomes even more evident with the latest 2014 Millennial Impact Report from Achieve. Approximately 80 million Millennials live in the U.S. today, collectively spending about $300 billion annually on consumer discretionary goods. And, by the year 2020, they will make up 50% of the workforce!
So, let’s get down to it and see just how influential they are. Continue reading
If you’re targeting high-income Baby Boomers with your marketing, you’ve got to see this new research from the Luxury Institute. It surveyed consumers 21 and older from U.S. households with annual income of at least $150,000 about the types of media that they consume and the time they spend on each.
Affluent Baby Boomers are spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. Not surprised? There’s more. Continue reading
