Print marketing materials? Remember those? The ones you can touch and feel?
Well, printed materials may have lost some luster since the advent of digital marketing, but, know this…. they are experiencing a resurgence. Marketers are realizing that branded print collateral can be an integral part of a sound marketing mix.
First of all, check out these surprising stats about print: Continue reading
In case you didn’t know, Pantone announced its color of the year for 2015 in early December. And, I must say, it is a beautiful wine color called, Marsala.
The color has hit the fashion, interiors, and beauty industries big time, but what about graphic design?
Marsala for Graphic Design
A rich contrasting color, Marsala is ideal for use in graphic design and packaging. Eye-catching, but not overwhelming or bright, consumers are immediately drawn to the hue, making it an alluring shade at point-of-purchase. As packaging becomes increasingly more artistic, Marsala will be a natural fit for both high- and low-tech materials, including on-shelf periodicals as well as printed assets, like calendars and stationery.”
Pantone 18-1438 is “an earthy shade with a bit of sophistication, texture is the story in print and packaging. A matte finish highlights Marsala’s organic nature while adding a sheen conveys a completely different message of glamour and luxury.”
Excellent marketing lingo for a color, right?
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If you think the print newsletter is dead, think again! I receive several every month and even though I don’t read them all thoroughly, I do scan them for items of interest. Plus, the senders are getting my top-of-mind attention, even for a few seconds or minutes.
With so many emails and spam overwhelming our inboxes, direct mail marketing is gaining more attention. According to a 2012 Epsilon study, 73% of U.S. consumers and 67% of Canadian consumers said they prefer direct mail for brand communications because they can read the information at their convenience. Additionally, 62% of Americans and 63% of Canadians said they enjoy checking the mailbox for postal mail.
Check out these other stats: Continue reading
