Elaine Fogel


7 Reasons Why Your Digital Content May Be Turning People Away

Surprised businesswoman looking at tablet

© Can Stock Photo

With all that technology offers, it’s easy to lose its advantages when people cannot read your digital content. What do I mean by that?

Let’s look at some of the reasons why your content may be turning people away:

1. The font type is too small.
Depending on who you’re targeting with your digital content marketing, there are plenty of those who cannot read fine print sizes without special glasses, or at all.  Approximately 14 million individuals in the United States aged 12 years and older are visually impaired. In addition, most people will develop presbyopia around the age of 40, or even younger. Presbyopia is the difficulty in seeing things near.

As diabetes cases increase and the population ages, presbyopia numbers will increase, too. Then, factor in the size of people’s screens, especially mobile devices. Using small font types because they look pretty may be a barrier to the audiences you’re trying to engage.


2. The font type is too light.

You’ve probably seen Web sites and blogs that use a light gray font on a white background. Look at this example and see if it’s difficult to read. What do YOU think?

3. There’s a lot of white reverse font on a dark background.
Another challenging content design flaw is reading white reverse font on a dark background. It may be OK for short content, but not OK for an entire page of it. Here’s what it looks like:


4. The paragraphs are too long.
Most Internet readers will browse or skim your online content. You can make it easier for them when you break up paragraphs with sub-headers and use bullet points or other visual tools.

5. The content is poorly written.
Nothing will send visitors packing more than poorly-written content. I am such a stickler for proper grammar and spelling. If you’re trying to attract new people, make sure you proofread everything!

It’s also a good idea to have someone else read your draft before you publish it. Sometimes what you write makes perfect sense to you, but may be confusing to others.

6. The reading level is too high.

Another thing to watch is the reading level of your content. If it sounds like an academic paper, that’s fine if you’re an academic, but not for organization or business content marketing. You can check the reading level using Microsoft Word. Here are the instructions:

  1. Click the File tab, and then click Options.
  2. Click Proofing.
  3. Under When correcting spelling and grammar in Word, make sure the Check grammar with spelling check box is selected.
  4. Select Show readability statistics.

After you enable this feature, open a file that you want to check, and check the spelling. When Word finishes checking the spelling and grammar, it displays information about the reading level of the document.

Look at the Flesch-Kincaid Grade Level. A score of about 65 correlates with the 8th to 9th grade level, and a score of about 55 indicates a 10th to 12th grade level. Scores between 0 and 30 represent college graduate readability.

7. There’s not enough white space.
If there’s not enough white space, readers may find your content challenging to read. It appears crowded and may make readers uncomfortable and claustrophobic. 

So, there you have it. These 7 reasons are easy to fix and can make a difference in making your content appealing. Why turn them away if you don’t have to? (Yes, I ended a sentence with a preposition. Tsk, tsk.)

Do you have any more recommendations?

Creating Social Media Content for Your Blog

Guest BloggerGuest post by Anny Solway

Sometimes it can feel like content becomes popular on social media just by accident. Nobody planned that video of the squirrel riding on top of a monkey, and it doesn’t provide any real benefit other than a few laughs, but it winds up exploding on social media sites and getting five trillion hits.

In reality, there are things you can do to increase the activity your content gets on social media sites. While some blog posts become popular accidentally, most are the result of planning and carefully crafted content.Blog cubes 3d render

1. Consider Your Target Audience

This is a huge step in creating content that will be popular on social media sites. In developing your blog’s brand, you should be thinking about your target audience. Producing popular content is a lot easier when you know who will be reading it.

If you are operating a business blog, you will likely be reaching out to customers and prospects with your social media activities. If you are running a personal blog, try to determine what types of people are likely to read your work. Writing a successful blog — and getting people to talk about it on social media sites — is all about providing valuable content to your readers.

2. Be Funny, Smart, and Inspirational

There are a lot of ways you can create successful content for your site. Research which features that have been successful on other blogs and social media sites.

When your followers log onto Facebook or Twitter, they tend to look for a few different types of content. Some are looking for funny content, like YouTube videos that will make them laugh. Some are more interested in inspiring or emotional stories. Knowing your target audience is important for deciding which type of content your social media followers will be most likely share.

In general, try to be personal and engaging with your blog content readers. Businesses can certainly write about aspects of their industry, but it helps to inspire emotional reactions in order to encourage social media sharing.

3. Plan Ahead

Planning ahead is good practice for blog writers and is especially important if you want more of your content shared on social media sites. The best content takes time to produce, so think ahead to create your best possible work.

Developing an editorial calendar gives your readers (and social media followers) an understanding of what they can expect from your new content each week. Keeping a running list of post ideas gives you the opportunity to choose the ones with the best potential to go viral.

However, great ideas can be wasted when executed in haste. The social media world moves quickly, but not so quickly that you have to rush to get your content posted. Having a schedule, planning ahead, and executing smartly can produce the best results.

Lastly, make sure you’re using the right tools for success. Social media sharing is easier when you use blog themes that include sharing options built into each post. Use Facebook Insights and Google Analytics to evaluate which content has been most successful and which needs more work.





Anny Solway is a dedicated writer at ThemeFuse – a leader in Premium WordPress Themes. She likes to discover new ideas about internet marketing, social media and blogging. 

Is Social Media Really “Bulls**t?”

Social Media is BullshitNo, I didn’t come up with this phrase. It belongs to author, B.J. Mendelson, author of Social Media is Bullshit. I came across the title recently and admit that it piqued my interest. I’m almost finished reading it and thought I’d share some of the book’s main points and see if you agree.

  • “Offline matters more than online.” Mendelson believes that your offline location, circumstances, and audiences are what matter most.
  • 95% of the things that go viral “are driven by offline forces: real-world connections, traditional media, legitimate celebrities, corporate spending.” Mendelson goes on to say that being in the right place at the right time can also play a role, as well as the right keywords at the right moment, or attracting the attention of a big corporate blog.
  • Like the movie line, “If you build it, they will come,” Mendelson says there are plenty of YouTube videos and Web sites that have few visitors.
  • What counts online is momentum. Things don’t spread just because you posted them. It requires getting the word out with your connections and engaging the media.
  • Mendelson warns us to be skeptical of metrics that focus on “awareness” and “engagement.” He says they don’t really mean anything. What truly has meaning is if your activities are making money, especially for small businesses.
  • So-called social media experts who call you a dinosaur are frauds.

And, lastly…

Telling people that they’re losing money by not using ‘social media,’ is a lie made up by marketers of all stripes to sell you bullshit that’s going to benefit them.”

What do you think? Is Mendelson right? 

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