video

Want to Keep on Top of Marketing?

Published February 25, 2015 | By Elaine Fogel

“They” say that video marketing is all the rage. So, I figured I’d share this one with you.

I actually forgot that I made it a while ago. May as well get some exposure for it, right? So, here goes…

Did it work?

Posted in Video | Tagged video, video marketing, YouTube

How to Get 10 Posts Out of One Good Idea

Published July 21, 2014 | By Guest Blogger

Guest post by Dennis Fischman

It’s time to post to your blog. You scratch your head, pace up and down, drum your fingers, start several posts and delete them…and at last, you have it. It’s a good idea. You put the finishing touches on it and hit, “Post.”

“Uh-oh,” you say. “Now what am I going to use for Facebook?”

Save time and worry: take that one good idea and use it again. Here are ten ways you can re-purpose one good idea for blogs, social media, video, and print. Continue reading →

Posted in Blogging, Marketing | Tagged blog, blog posts, blogging, blogs, local newspaper, poll, print, print materials, Social Media, video

Charities’ Adoption of Social Media Higher Than Fortune 500!

Published June 10, 2014 | By Elaine Fogel

It’s official. Studies on social media in the business sector (Inc. 500 and Fortune 500) show much lower levels of usage than in the nonprofit sector!

According to a recent study by Nora Ganim Barnes, Ph.D., Chancellor Professor of Marketing and Director of the Center for Marketing Research at the University of Massachusetts Dartmouth, it’s clear that charities are prolific users of social media.

The study demonstrates how 246 charities and nonprofits on the Philanthropy 400 list are using social media. Note that it excluded colleges and universities. And, here are the results: Continue reading →

Posted in Charitable Organization, Content Marketing, Fundraising, Marketing, Marketing Study Results, Nonprofit, Nonprofit Marketing, Philanthropy, Social Media | Tagged Charities, charities are prolific users of social media, communicating with constituencies, communications tools, generating donations, internal marketing staff, Marketing plan, nonprofit sector, nonprofits, Nora Ganim Barnes, original content, Philanthropy 400, raising money, Social Media, social media in the business sector, social media plan, social media platforms, University of Massachusetts Dartmouth, video, volunteers, written social media policy for employees

Promote Your Brand with These Free or Cheap Audio-Visual Tools

Published June 9, 2014 | By Guest Blogger

Guest post by Connie Lee

Now, you can promote your brand, business, or nonprofit using these free or cheap audio-visual tools.

1. Livestream.com has a free and a paid subscription enabling you to broadcast live in HD. It’s great for promoting your brand’s conferences, meetings, or professional development offerings. You can record it and play it later for others.

2. My favorite: Google Hangouts, which is free, enables you to live stream to Google+, YouTube, and your website in HD. You can host interactive conversations with people anywhere in the world, stream a conference keynote, or moderate a panel discussion with experts in your field. You have the option to allow or disallow comments and questions during your event.

You can also use Hangouts for small video conferences or meetings, inviting up to ten people to join in. Continue reading →