Customer recognition. Customer appreciation. Call it what you will - just do it!
As I advise in my upcoming book, Beyond Your Logo: 7 Brand Ideas That Matter Most for Small Business Success:
Customers who feel appreciated and valued tend to stick around, increase their purchasing, and recommend your small business to others. As long as your company continues to provide exceptional service and products at acceptable prices, they won’t have a reason to change suppliers.”
Aside from your employees demonstrating verbal appreciation to customers after each transaction, occasionally add the element of surprise to truly wow them. Here are five no/low-cost ideas: Continue reading
Customer Service Week is an international event devoted to recognizing the importance of customer service and to honoring the people who serve and support customers with the highest degree of care and professionalism. In 1992 the U.S. Congress proclaimed Customer Service Week a nationally recognized event, celebrated annually during the first full week in October. So, here we are.
The Institute of Customer Service breaks down each day this week with a different theme:
Monday – Understanding your customer
Tuesday – Easy to do business with
Wednesday – Dealing with problems
Thursday – Business impact of customer service
Friday – Recognition
So, let’s examine today’s theme. Continue reading
Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.
“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”
Time for all you marketing-minded people to get creative! Here are 5 suggestions: Continue reading
Wouldn’t it be great if all your customers or donors stuck with you year after year? Now, that would be customer loyalty Nirvana, right?
I’ve read countless articles, posts, and resources on customer loyalty yet it took my recent Dell computer purchase to learn the best way to do it. Want to know what it is? Continue reading