Fundraising

Innovative (and Adorable) Social Fundraising Campaign Goes Global

Published June 1, 2015 | By Elaine Fogel

European ad agency, Wieden + Kennedy London, came up with such a great social fundraising idea, they took it to the World Wide Fund For Nature (WWF). And, the charity loved it.

What is it?

It’s a very simple, yet effective, Twitter campaign that’s raising awareness and funds for endangered animals. Continue reading →

Posted in Charitable Organization, Fundraising, Marketing, Nonprofit, Nonprofit Marketing, Online Fundraising, Social Media | Tagged Fundraising, fundraising campaign, social fundraising, spread awareness, Twitter campaign

Can Charities Succeed at Fundraising Without Branding?

Published February 12, 2015 | By Elaine Fogel

Many charities depend on fundraising for operational revenue. But, how many could be making more money if they invested in branding?

“Branding?” many ask. “We have a logo. What else is there?”

OMG… so much more! A charity’s brand is way more than a logo, colors, font styles, and its look. It represents every single touchpoint in the organization.

What does that really mean?

Continue reading →

Posted in Branding, Charitable Organization, Donors, Fundraising, Marketing, Nonprofit, Nonprofit Marketing, Philanthropy | Tagged brand reputation, brand touchpoints, Branding, Charities, colors, donation information, favorite causes, font styles, fundraiser, Fundraising, fundraising collateral, logo, mission statement, Nonprofit, nonprofit brand, nonprofit branding, nonprofit customers, social media post, stakeholders, website

Charities Must Focus on Retention in 2015

Published January 6, 2015 | By Elaine Fogel

donor-retention If you work or volunteer for a charitable organization, you may not know that the median donor retention rate in 2013 was only 43%. That means only 43% of donors who made a gift in 2012 did so again in 2013.

According to an article in The Chronicle of Philanthropy, based on The 2014 Fundraising Effectiveness Project report, “For every $100 in new donations the 3,576 groups in the survey received in 2013, they lost an average $92 from supporters who failed to give again and others who contributed less than they had previously.”

And, even though the retention rate represents a slight increase over the previous year, it is still a big red flag for charities. It reinforces my saying:

No Marketing. No money. No mission.

Continue reading →

Posted in Charitable Organization, Donor Retention, Donors, Fundraising, Marketing, Marketing Study Results, Nonprofit, Nonprofit Marketing, Philanthropy | Tagged American donors, annual giving, Charitable organization, Charities, donations, donor loyalty, donor retention, donor retention rate, Fundraising, fundraising costs, fundraising marketing, investment mentality, nonprofit marketing, nonprofit organization, nonprofit overhead, repeat donations, retention, The Overhead Myth

How Far Would You Go to Get Donors to Give More?

Published October 24, 2014 | By Elaine Fogel

donors-oxytocin OK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use?

What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious?

According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating. Continue reading →