Guest post by Cameron Johnson
As the influence of social media on marketing continues to grow, it is has become clear that businesses need comprehensive strategies for attracting social media followers. The problem for many business owners is that they have no idea where to start.
Why is a social media marketing plan necessary?
Studies have shown that roughly a third of consumers use social media to help them make purchasing decisions. They find it helpful for finding new brands and products. A business will need more than just a social media presence to be successful in this arena, an effective social media marketing plan will also be necessary.
When coming up with a social media marketing plan, it’s best to make it focused and precise - not so broad that its objective becomes unreachable. Despite being focused, it should still manage to cover all of the bases. Here are some elements you can include when formulating your social media marketing strategy: Continue reading
If your company’s target market segments include other businesses, how are you treating them online? Do you view their buyers differently because they represent organizations, or do you treat them like individuals?
If you approach B2B online marketing the same way you would if customers and prospects were consumers, you’re ahead of the game. According to a recent study by Forrester Consulting for Intershop, and reported by eMarketer, “Business-to-business (B2B) end-user buyers—nonprocurement business professionals who purchase products and services for work-related activities… want a consumer like experience when researching and making business purchases online.”
Now, how do these buyers find your online presence? Continue reading
In the business-to-business world, LinkedIn is the king of content. In fact, 94% of B2B marketers use LinkedIn to distribute content, making it the social media platform used most often.
The 2015 B2B Content Marketing Trends - North America from Content Marketing Institute/MarketingProfs also demonstrates that respondents find that LinkedIn is the most effective of all social media platforms. What’s interesting is that 55% of respondents represent micro and small businesses in North America.
So, why is LinkedIn number one with B2Bs? Continue reading