North American business leaders are planning to use both digital and traditional marketing channels and tactics in 2015. A new study by StrongView Systems shows the top ten channels or techniques where respondents said they’d spend their marketing budgets.
Survey respondents were generally optimistic about their marketing budgets for 2015. Fifty-four percent expect their budgets to increase in 2015, and 40% expect their budgets to remain at 2014 levels. Of those respondents who believe their 2015 marketing budgets will grow, 47% expect the increase to be between 5% and 10%, while about a third of the respondents expect budget increases of more than 10%, says an article in Business 2 Community.
What’s interesting to note is that… Continue reading
In a new study by Brandmuscle, hundreds of local dealers, agents and franchisees across a wide range of industries indicated that “traditional media (newspapers, magazines, radio, television, yellow pages, coupons and billboards) continue to play a significant role in local marketing.”
Respondents rated their level of satisfaction with a variety of traditional marketing tactics. Surprisingly, they chose coupons as having the greatest satisfaction, with newspapers having the least. Coupons performed well in terms of overall satisfaction and were the most widely used tactic with 83% of respondents using them and 77% of those saying they were either somewhat or very satisfied with the results.
Interesting that daily deals like Groupon, had just 29% of respondents using them and nearly one in four stating they were “least satisfied” with the results. Daily deals also topped the list of tactics that affiliates felt were “too risky” (14%).
Other Data to Note:
Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.
“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”
Time for all you marketing-minded people to get creative! Here are 5 suggestions: Continue reading
A new study by Bloomerang, reported on HubSpot’s blog, gives us some valuable data about nonprofits’ use of social media. Of the 9000 respondents, almost half say that social media marketing is very valuable.
The top three goals of nonprofits’ social media efforts are:
- Sharing news about the organization.
- Sharing news about the cause.
- Brand recognition.
Interestingly, fundraising came in fourth, which makes sense because online giving made up only 6.4% of overall giving in 2013, down from 7% in 2012. (Blackbaud)
Here are some other findings: