donors

3 Important Marketing Things to Do This Fall

Published September 27, 2016 | By Elaine Fogel

September 22 marked the first day of fall for 2016. As of today, there are 109 days remaining until 2017. What are you going to do with them?

The answer to this question can vary depending on the type of organization you have. So, let’s look at the most common denominators. Continue reading →

Posted in Marketing, Marketing Strategy, Marketing Tactics, Social Responsibility | Tagged clients, customers, donors, holiday cards, holiday gifts, holiday season, Marketing plan, social responsibility, strategic marketing goals | 2 Comments

Facebook and Twitter Are Not Your Best Social Media Marketing Channels Anymore

Published December 30, 2014 | By Elaine Fogel

I’ll bet your small business or nonprofit organization spends considerable time on its Facebook page and Twitter account trying to engage new people. After all, aren’t these two social media sites the most effective in reaching prospects, customers, and donors?

Not anymore says a recent Forrester study. “It’s clear that Facebook and Twitter don’t offer the relationships that marketing leaders crave. Yet most brands still use these sites as the centerpiece of their social efforts — thereby wasting significant financial, technological, and human resources on social networks that don’t deliver value,” says Nate Elliott of Forrester.

Now get this… “In the next 18 months… Facebook will become nothing but a repository for display ads,” Elliott predicts. Holy!!

So now what? Continue reading →

Posted in Business, Email Marketing, Marketing Strategy, Marketing Study Results, Small Business, SMBs | Tagged brands, content, Contests, customer loyalty, customer service, customers, display ads, donors, existing customers, Facebook, Facebook ads, Facebook marketing, Facebook page, financial metrics, Forrester, give-aways, good prospects, integrated marketing approach, Marketing plan, newsletter, nonprofit marketing, nonprofit organization, organic reach, prospects, quizzes, Small Business, small business marketing, social media ads, social media marketing strategy, social media plan, social networks, Twitter, Twitter ads

How Far Would You Go to Get Donors to Give More?

Published October 24, 2014 | By Elaine Fogel

donors-oxytocin OK, fundraisers and nonprofit folk… how far would you go to get your donors to give more? Would you consider using modern marketing techniques that many retailers use?

What if you had the option of using Aroma, Touch and Words to stimulate giving? Curious?

According to a recent article in The Nonprofit Times, Russell James, III, Ph.D., a professor of personal financial planning at Texas Tech University in Lubbock, Texas, tested the effects of aroma, touch, and specific words on charitable giving. His findings are surely fascinating. Continue reading →

Posted in Charitable Organization, Donors, Fundraising, Marketing, Marketing Studies, Nonprofit, Nonprofit Marketing | Tagged charitable giving, donors, fundraisers, Fundraising, marketing techniques, Nonprofit, Russell James III PhD, small gifts, The Nonprofit Times, treat your donors like family

It’s Swap Ideas Day So Get Creative!

Published September 10, 2014 | By Elaine Fogel

Today, September 10, 2014 is Swap Ideas Day! According to the Days of the Year website, the idea behind Swap Ideas Day is that everybody gets together to exchange ideas.

“People celebrate this occasion by connecting with other people to share thoughts and concepts. There are no rules outlining the nature of the ideas to be shared, thus making Swap Ideas Day an ideal opportunity for people to be as creative and wacky as they like with their ideas as well as learning from the ideas of others.”

Time for all you marketing-minded people to get creative! Here are 5 suggestions: Continue reading →